Event Reports
10 day event

South Auckland

Helping people startup and make money doing what they love

Event Overview

People
29
Active attendees (3+ days)
29
Show-ups
Out of 37 Sign-ups
Average at Rebel events
Days
8.5
Average days attended
Out of 10 day course
Average at Rebel events

Where did people come from

For 10 days the Rebel Business School ran in Ōtara Music Arts Centre
to help people start businesses and make their own money doing what they love.

Who came to the event

48%
52%
27%
72.5%
0.5%
Average at Rebel events
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to South Auckland and the surrounding areas.

How did people hear about us?

50%
16%
12%
x3%
x2%
Facebook
Word of mouth
Friends/family
NZ Entrepreneur
Ministry of Social Development
Manurewa Local Board
Instagram
Auckland Unlimited
Passion 2 profession
Work and Income
Community Group

Attendance

This Rebel event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 25 participants each day of the Rebel Business School course, most attended every day with some dipping in and out.
86%
14%

People stayed for

8.5
out of
10
active days
day course
85%
15%
% of our active attendees per each of 10 course days.

Employment status

39% of the people who came along to the event told us they were unemployed at the time the event started.

There was a high number (14%) of self-employed people who came to the event.

39%
Unemployed
14%
Self-employed
14%
Full-time employed
24%
Part-time employed
9%
Other: Student - 3%, Volunteer - 3%, Retired - 3%

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.

We do everything we can to help people reach their first sale with 67% achieving this during the course!

+ 33% almost ready & 39% traded before
incl. 38% Māori businesses
incl. 48% during Trade Show

Business structure

22%
11%
50%
17%
Company
Partnership
Sole Trader
Yet to be decided

Types of businesses created

11.1%
Craft Business
27.8%
Retail Trade
11.1%
Human health & social work
16.7%
Arts, entertainment & recreations
5.6%
Not Elsewhere Included
11.1%
Information Media and Telecommunications

Impact on capabilities

At the Rebel Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

COVID-19 impact

16%
10%
37%
12%
9%
16%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

11%
39%
39%
11%
14.3%
28.3%
48.6%
8.8%
Average at Rebel events
Published before
Improved during
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the Rebel Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.

Daily Speakers

Requested help

58%
16%
21%
5%
Very Important
Important
Maybe
Not Really

Economic development

Tātaki Auckland Unlimited

Tātaki Auckland Unlimited is Tāmaki Makaurau Auckland’s economic and cultural agency, committed to making our region a desirable place to live, work, visit, invest and do business. We work to enrich our region’s economic and cultural life, lead the development of priority sectors, and provide economic opportunities for all Aucklanders.

Tāmaki Makaurau Auckland is the powerhouse of the New Zealand economy, accounting for close to 40 per cent of national GDP. The significant role Auckland plays in the national economy means that when our city succeeds, so does New Zealand.

Cooperation with the Rebel Business School

Small businesses are the foundation of Auckland’s economy, making up more than 97 per cent of all businesses. Supporting small businesses helps our economy grow by creating jobs, driving innovation and enhancing communities.

Tātaki Auckland Unlimited, along with participating local boards, is proud to partner with Rebel Business School Aotearoa to raise the capability of small businesses - helping them build resilience, improve performance and seize opportunities. This programme also provides our diverse communities with access to essential business skills and confidence, inspiring a new generation of entrepreneurs.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.