Event Reports
10 day event

Wellington

Helping people startup and make money doing what they love

Event Overview

People
63
Active attendees (3+ days)
63
Show-ups
Out of 88 Sign-ups
Average at Rebel events
Days
7.9
Average days attended
Out of 10 day course
Average at Rebel events

Where did people come from

For 10 days the Rebel Business School ran in Online
to help people start businesses and make their own money doing what they love.

Who came to the event

23%
73%
4%
27%
72.5%
0.5%
Average at Rebel events
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Wellington and the surrounding areas.

How did people hear about us?

34%
20%
19%
6%
x5%
4%
3%
x2%
Facebook
Word of mouth
Friends/family
Community Group
Wellington City Council
Google Search
WellingtonNZ
Work and Income
Radio
Rebel Business School website

Attendance

This Rebel event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 50 participants each day of the Rebel Business School course, most attended every day with some dipping in and out.
79%
21%

People stayed for

7.9
out of
10
active days
day course
79%
21%
% of our active attendees per each of 10 course days.

Employment status

26% of the people who came along to the event told us they were unemployed at the time the event started.

There was a high number (24%) of self-employed people who came to the event.

26%
Unemployed
24%
Self-employed
24%
Full-time employed
18%
Part-time employed
8%
Other: Student - 3%, Retired - 3%, Volunteer - 2%

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.

We do everything we can to help people reach their first sale with 33% achieving this during the course!

+ 50% almost ready & 25% traded before
incl. 8% Māori businesses
incl. % during Trade Show

Business structure

20%
3%
49%
3%
25%
Company
Partnership
Sole Trader
Charity
Yet to be decided

Types of businesses created

5.6%
Agriculture, Forestry and Fishing
5.6%
Administrative and Support Services
5.6%
Food Services
5.6%
Manufacturing
2.8%
Financial, Admin and Insurance Services
16.7%
Human health & social work
2.8%
Construction
5.6%
Information Media and Telecommunications
8.3%
Arts, entertainment & recreations
11.1%
Craft Business
8.3%
Professional, Scientific and Technical Services
19.4%
Retail Trade
2.8%
Education and Training

Impact on capabilities

At the Rebel Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

COVID-19 impact

32%
11%
22%
13%
9%
13%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

11%
8%
19%
44%
18%
14.3%
28.3%
48.6%
8.8%
Average at Rebel events
Published before
Improved during
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the Rebel Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.

Daily Speakers

Speakers' rating
8.4

Requested help

19%
10%
31%
29%
11%
Very Important
Important
Maybe
Not Really
Not Important

Economic development

Economic outlook in Wellington

New Zealand has been encouraging people from overseas to come and work here for a number of years. The growing Wellington economy continues creating more jobs generally. In addition Wellington have on-going shortages of skills in particular areas. The majority of new jobs are likely to be in highly skilled occupations particularly in the fastest growing employment sectors of Government and construction.

The key driver for economy in Wellington is still Public Administration and it is expected to continue growing.

With business sectors that reflect a diverse population, the capital will require more businesses to meet the needs and requirements of the increased population. Growing the economy through small business is an essential part of Wellingtons economic growth strategy.

Wellington City Council recognises that the current prevalence of government employees has meant that historically Wellington presents a hgher income than the national average. Businesses therefore need to exhibit product diversity and creativity to build sustainable niches in the local economy.

There are many examples of small enterprises that have evidenced market acceptance in the Wellington economy. These start-ups became small to medium enterprise adding signifcant value to the local and national economy. Examples are: Fix and Fogg, Digital games, Craft Beer.

The creative spirit of Wellington is always present, and the small business start-ups that come from Rebel Business School contribute to that creativity

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.