Event Reports
10 day event

Kaikōura

Helping people startup and make money doing what they love

Event Overview

People
22
Active attendees (3+ days)
24
Show-ups
Out of 24 Sign-ups
Average at Rebel events
Days
8.6
Average days attended
Out of 10 day course
Average at Rebel events

Where did people come from

For 10 days the Rebel Business School ran in Kaikōura Memorial Hall
to help people start businesses and make their own money doing what they love.

Who came to the event

10%
90%
27%
72.5%
0.5%
Average at Rebel events
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Kaikōura and the surrounding areas.

How did people hear about us?

33%
22%
x10%
x5%
Te Hā o Mātauranga
Facebook
Kaikōura District Council
Friends/family
Print Media
Work and Income
Destination Kaikōura
Radio

Attendance

This Rebel event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 19 participants each day of the Rebel Business School course, most attended every day with some dipping in and out.
79%
21%

People stayed for

8.6
out of
10
active days
day course
86%
14%
% of our active attendees per each of 10 course days.

Employment status

20% of the people who came along to the event told us they were unemployed at the time the event started.

There was a high number (25%) of self-employed people who came to the event.

20%
Unemployed
25%
Self-employed
25%
Full-time employed
25%
Part-time employed
5%
Other: Retired - 5%

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.

We do everything we can to help people reach their first sale with 59% achieving this during the course!

+ 65% almost ready & 31% traded before
incl. 42% Māori businesses
incl. 53% during Trade Show

Business structure

76%
12%
12%
Sole Trader
Partnership
Yet to be decided

Types of businesses created

5.9%
Professional, Scientific and Technical Services
5.9%
Electricity, Gas, Water and Waste Services
5.9%
Information Media and Telecommunications
17.7%
Accommodation and Food Services
17.6%
Retail Trade
5.9%
Craft Business
11.8%
Human health & social work
5.9%
Agriculture, Forestry and Fishing
11.8%
Arts, entertainment & recreations
11.8%
Not Elsewhere Included

Impact on capabilities

At the Rebel Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

COVID-19 impact

22%
32%
17%
10%
19%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

41%
59%
14.3%
28.3%
48.6%
8.8%
Average at Rebel events
Published before
Improved during
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the Rebel Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.

Daily Speakers

Speakers' rating
9.8

Requested help

43%
26%
21%
5%
5%
Very Important
Important
Maybe
Not Really
Not Important

Economic development

About Kaikōura District

As New Zealand's go to destination for all things marine life (and one of the world's best places for whale watching), visitors have a 95% chance of spotting giant sperm whales, as well as dusky dolphins, orcas, humpback whales and everything in between. The Kaikōura District Council in liason with Te Rūnanga o Kaikōura manage the cultural intent, inrasructure, community and economic development on behalf of the Kaikōura residents and businesses.

Kaikōura as a district has been impacted by several global and local events over the last 15 years which has impacted our local economy. This included the Global Financial Crisis in 2008, the earthquake of November 2016 and the global pandemic COVID-19 over the last two years. The Kaikoura community has shown incredible resilience and strength of character to weather these events and rebound after each set back. Continuing to support economic development as they emerge from the impacts of the last two years is a strategic priority for Council. One of the major ways Kaikoura District Council do this is through their continued financial support to Destination Kaikōura, KDC's Regional Tourism Organisation. Their economic development activity also provides information resources, as well as Council support, resources and funding (to a tune of $58,000 per annum) for events and projects which assist economic development in the district. A recent example of this was partnering with the Ministry for Social Development (MSD) and the Mayoral Taskforce for Jobs (MTFJ) to bring the Rebel Business School to Kaikōura for local entrepreneurs with business ideas to learn new skills.

Strategic priorities

Feedback from CEO Will Doughty as per council minutes. 'On a personal note, I had the good fortune to attend the closing ceremony for the Rebel Business School that ran for two weeks. I was blown away by the commitment, energy and enthusiasm of the attendees and their entrepreneurial spirit. It was fantastic to see some creative business ideas for the future which is exactly what we need in our district. A brief summary of some key projects and issues is provided below.'

Kaikōura District Council is focusing on finding local solutions to local problems, leading to inclusive and sustainable growth for the whole community. Our role is to facilitate productivity ‐ enhancing and environmentally sustainable commercial activities, especially those that can improve wages and return on investment.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.