Event Reports
10 day event

East/Central Auckland

Helping people startup and make money doing what they love

Event Overview

People
13
Active attendees (3+ days)
13
Show-ups
Out of 19 Sign-ups
Average at Rebel events
Days
7.5
Average days attended
Out of 10 day course
Average at Rebel events

Where did people come from

For 10 days the Rebel Business School ran in Panmure Community Hall
to help people start businesses and make their own money doing what they love.

Who came to the event

33%
67%
27%
72.5%
0.5%
Average at Rebel events
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to East/Central Auckland and the surrounding areas.

How did people hear about us?

20%
18%
x8%
x3%
Maungakiekie-Tāmaki Local Board
Facebook
Community group
Work and Income
Newsletter
Rebel Business School
Word of mouth
Instagram
Neighbourly
Puketāpapa Local Board
Tātaki Auckland Unlimited

Attendance

This Rebel event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 9 participants each day of the Rebel Business School course, most attended every day with some dipping in and out.
69%
31%

People stayed for

7.5
out of
10
active days
day course
75%
25%
% of our active attendees per each of 10 course days.

Employment status

42% of the people who came along to the event told us they were unemployed at the time the event started.

There was a high number (25%) of self-employed people who came to the event.

42%
Unemployed
25%
Self-employed
17%
Full-time employed
0%
Part-time employed
16%
Other: Retired - 8%, Volunteer - 8%

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.

We do everything we can to help people reach their first sale with 14% achieving this during the course!

+ 29% almost ready & 43% traded before
incl. 14% Māori businesses
incl. 14% during Trade Show

Business structure

43%
43%
14%
Company
Sole Trader
Yet to be decided

Types of businesses created

42.8%
Retail Trade
14.3%
Craft Business
14.3%
Arts, entertainment & recreations
28.6%
Construction

Impact on capabilities

At the Rebel Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

COVID-19 impact

30%
3%
22%
27%
18%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

43%
57%
14.3%
28.3%
48.6%
8.8%
Average at Rebel events
Launched during
Soon to launch

Business support

Connecting attendees to the local business ecosystem

At the Rebel Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.

Daily Speakers

Speakers' rating
7.1

Requested help

29%
14%
43%
14%
Very Important
Maybe
Not Really
Not Important

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.