Event Reports
10 day event

Hutt Valley

Helping people startup and make money doing what they love

Event Overview

People
21
Active attendees (3+ days)
25
Show-ups
Out of 28 Sign-ups
Average at Rebel events
Days
7.6
Average days attended
Out of 10 day course
Average at Rebel events

Where did people come from

For 10 days the Rebel Business School ran in NZCIS, Lower Hutt Events Centre
to help people start businesses and make their own money doing what they love.

Who came to the event

35%
60%
5%
27%
72.5%
0.5%
Average at Rebel events
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Hutt Valley and the surrounding areas.

How did people hear about us?

28%
x15%
x10%
7%
x5%
Facebook
Friends/family
Word of mouth
Ministry of Social Development
Hutt City Council
Rebel Business School
Upper Hutt City Council
Work and Income
Google search

Attendance

This Rebel event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 17 participants each day of the Rebel Business School course, most attended every day with some dipping in and out.
68%
32%

People stayed for

7.6
out of
10
active days
day course
76%
24%
% of our active attendees per each of 10 course days.

Employment status

40% of the people who came along to the event told us they were unemployed at the time the event started.

There was a high number (30%) of self-employed people who came to the event.

40%
Unemployed
30%
Self-employed
5%
Full-time employed
20%
Part-time employed
5%
Other: Volunteer - 5%

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.

We do everything we can to help people reach their first sale with 40% achieving this during the course!

+ 47% almost ready & 27% traded before
incl. 36% Māori businesses
incl. 27% during Trade Show

Business structure

33%
33%
20%
14%
Company
Sole Trader
Partnership
Yet to be decided

Types of businesses created

13.3%
Professional, Scientific and Technical Services
6.7%
Information Media and Telecommunications
6.7%
Wholesale Trade
13.3%
Human health & social work
6.7%
Agriculture, Forestry and Fishing
40%
Arts, entertainment & recreations
6.7%
Construction
6.7%
Education and Training

Impact on capabilities

At the Rebel Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

COVID-19 impact

26%
14%
36%
3%
7%
14%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

20%
27%
47%
6%
14.3%
28.3%
48.6%
8.8%
Average at Rebel events
Improved during
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the Rebel Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.

Daily Speakers

Speakers' rating
9.2

Requested help

45%
15%
25%
10%
5%
Very Important
Important
Maybe
Not Really
Not Important

Economic development

Hutt City Council

Lower Hutt is the second largest city in the Wellington region and the second largest employment centre. Hutt City Council’s vision for Lower Hutt is ‘a great place to live, work and play’. This vision is delivered by driving growth and development in the city and providing the infrastructure to enable the city to grow and develop.

Council supports and encourages innovation and investment in the city through supporting the businesses and organisations that already operate here, attracting new businesses and focusing on building its reputation as a hub for cutting-edge science, engineering and technology business. Hutt City Council’s Economic Development Plan and Urban Growth Strategy align with the Wellington Regional Strategy, which aims to enhance the region by strengthening the regional economy and helping develop the international competitiveness of the area.

Upper Hutt City Council

Upper Hutt City Coucil is guided by five strategic priority areas; environment, community, city centre, economy, and infrastructure. These five strategic areas are part of the Long Term Plan 2018-2028, the Council’s activity plan and budget for the next decade.'

Every three years they produce a Long Term Plan, setting out the projects, activities, and services that they will invest in and develop over the ten-year period. It is about striking the right balance; maintaining current assets and levels of service, investing in the future of the city, and prudently managing rates and debt. The plan is guided by the city vision and outlines Council’s commitment to this vision–through investment, ongoing activity, and projects.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.